Electronic Books

Total Books: 1 - 2 /2
Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence / Thomas Anning-Dorson

Aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, ...

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The Effects of Guerrilla Marketing On Consumer behavior ريما أرسلان ؛ عمرو باسل الغزي ؛ رضا حربا ؛ إشراف د. سامر عباس

The purpose of this research is to explore how the use of guerrilla marketing affects consumer behavior in terms of brand ...

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Total Books: 1 - 2 /2